GroupM and The 614 Group Announce Agency Partnership on The Brand Safety Series
NEW YORK and LONDON, March 20, 2019 -- The 614 Group and GroupM today announced a strategic event partnership to bring educational content on brand safety to the global online advertising and marketing community.
The partnership marries GroupM's valuable industry perspective and The 614 Group's expertise around educating media leaders on current brand safety initiatives. As a first step in the partnership, John Montgomery, EVP of Global Brand Safety for GroupM will present a session at the 2019 London Brand Safety Summit, taking place on May 9, 2019. The New York Summit will be held later this year on November 14, 2019.
"There is only one Brand Safety Series, and The 614 Group has done a fantastic job of educating the online advertising community on brand safety for the past five years", said Joe Barone, Managing Partner Brand Safety Americas, GroupM. "We're thrilled to have a formal partnership with The 614 Group to further our joint efforts to make digital advertising the safest and most trusted medium for marketers."
The partnership with GroupM is an example of The 614 Group's commitment to pushing the brand safety conversation forward. As consultants to many of the most significant media companies, the firm is uniquely positioned to create cutting-edge content that empowers leadership from all facets of the digital media ecosystem.
"Since 2014, The 614 Group has hosted the Brand Safety Series, a place where executives gather to discuss improving brand safety and raising the trust that the industry has in media," said Rob Rasko, CEO and Founder of The 614 Group. "Each Summit is focused on the most imperative issues that media executives are faced with, and GroupM has always supported our events. We are elated to have GroupM as a formal partner on the Series. Their participation in shaping the Summit's content and audience will elevate the program, and their collaboration on the series is a signal to the industry that the fight for brand-safe online experiences is driven through thought leadership and collaboration."