About Us

Purpose

Since our inception, we have developed a reputation for credibility and independence. Today, we provide consulting services directly with ad tech companies, host events to foster an exchange of ideas, and publish papers that help to shape the industry’s future.

What’s in a name?

The 614 Group was born in the heart of New York City. One evening in 2012, our founder, Rob Rasko, sat in the opulent Reading Room at the New York Public Library in Bryant Park. He was finishing a business plan for what he saw was a true need in the advertising technology industry: an independent voice in digital advertising infrastructure. In front of him was a small label at the seat that read “614,” and the rest is history.

People

With more than 30 consultants across three top global markets, we seamlessly manage both strategic and operational elements of an engagement. Our philosophy of building long-term partnerships with our clients drives us to evolve our offerings in tandem with a constantly innovating marketplace, ensuring client growth within the digital advertising ecosystem and beyond.

Sherrill Mane
Sherrill Mane
Executive Advisor, Research Practice
Sherrill Mane is a recognized leader in media and marketing strategy and in measurement methods and standardization.  Sherrill has deep
Sharone McGovern
Sharone McGovern
Senior Director, Publisher Services
Sharone McGovern is the Senior Director, Publisher Services for The 614 Group. She is a seasoned operational and business development
Robert Rasko
Robert Rasko
Founder + CEO
Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for
Adam Brothers
Adam Brothers
Co-Founder + CFO
Adam Brothers is the co-founder and CFO at The 614 Group. He previously co-founded Cold Creek Technologies, the developer of
Julia Smith
Julia Smith
Partner, London
Julia Smith is an Independent Digital Consultant specialising in brand safety, fraud prevention, ethical trading, piracy, programmatic trading, marketing, event
Dave Hills
Dave Hills
Managing Director, Corporate Strategy
Dave Hills is a highly-experienced executive in all facets of online media and technology, having begun his online career in