About Us

Purpose

Since our inception, we have developed a reputation for credibility and independence. Today, we provide consulting services directly with ad tech companies, host events to foster an exchange of ideas, and publish papers that help to shape the industry’s future.

What’s in a name?

The 614 Group was born in the heart of New York City. One evening in 2012, our founder, Rob Rasko, sat in the opulent Reading Room at the New York Public Library in Bryant Park. He was finishing a business plan for what he saw was a true need in the advertising technology industry: an independent voice in digital advertising infrastructure. In front of him was a small label at the seat that read “614,” and the rest is history.

People

With more than 30 consultants across three top global markets, we seamlessly manage both strategic and operational elements of an engagement. Our philosophy of building long-term partnerships with our clients drives us to evolve our offerings in tandem with a constantly innovating marketplace, ensuring client growth within the digital advertising ecosystem and beyond.