Ad Tech Consulting

Ad Tech Consulting

Technology System Deployments, Integrations, and Migrations

The process of changing systems is complex. We do the heavy lifting so that your team can focus on what matters most: driving revenue.

The 614 Group has experience onboarding some of the most widely-used systems in online advertising. Our team of experts can design an implementation process that meets your team where it is- helping to train and onboard quickly.

3 Critical Success Factors:

  • Organization
  • Subject matter expertise
  • Ability to help our clients achieve a consensus on major decisions

Technology System Selections 

The number of ad-tech and mar-tech service providers makes it challenging to evaluate the most effective tech-stack. Our platform-agnostic vendor selection solution helps media executives evaluate a short list of partners that fit their needs- without the pressure and bias that comes from kickbacks.

Advertising Technology + Workflow 

We are experts at vendor selection and workflow architecture. We help media publishers identify the right ad-tech vendors for their specific business needs. From single vendor selection to conducting a full tech-stack overhaul, our expert team of experts can help drive your monetization efforts.

Benefits of Working With Us

  • Systematic methodology
  • Platform agnostic
  • Scorecarding and Matrix to determine optimal team requirements and business needs

Strategic Ad Operations

Can a publisher outsource some or all of its ad-ops needs and have it run as seamless as if the team were in-house? 

Yes. It just requires the right balance. We blend support from both our experienced onshore team and dedicated offshore teams. This ensures 24/7 availability for escalations while keeping this level of service affordable for publishers of all sizes.

Want to learn more about an ad tech consulting partnership with The 614 Group?