Ad Tech Consulting
Technology System Deployments, Integrations, and Migrations
The process of changing systems is complex. We do the heavy lifting so that your team can focus on what matters most: driving revenue.
The 614 Group has experience onboarding some of the most widely-used systems in online advertising. Our team of experts can design an implementation process that meets your team where it is- helping to train and onboard quickly.
3 Critical Success Factors:
- Subject matter expertise
- Ability to help our clients achieve a consensus on major decisions
Technology System Selections
The number of ad-tech and mar-tech service providers makes it challenging to evaluate the most effective tech-stack. Our platform-agnostic vendor selection solution helps media executives evaluate a short list of partners that fit their needs- without the pressure and bias that comes from kickbacks.
Advertising Technology + Workflow
We are experts at vendor selection and workflow architecture. We help media publishers identify the right ad-tech vendors for their specific business needs. From single vendor selection to conducting a full tech-stack overhaul, our expert team of experts can help drive your monetization efforts.
Benefits of Working With Us
- Systematic methodology
- Platform agnostic
- Scorecarding and Matrix to determine optimal team requirements and business needs
Strategic Ad Operations
Can a publisher outsource some or all of its ad-ops needs and have it run as seamless as if the team were in-house?
Yes. It just requires the right balance. We blend support from both our experienced onshore team and dedicated offshore teams. This ensures 24/7 availability for escalations while keeping this level of service affordable for publishers of all sizes.