The 614 Group, a leading digital advertising infrastructure consultancy, today announced two significant steps forward in its strategy of offering clients and partners high-level tactical ad operations and strategic workflow support and led by premier industry talent.
First, the company has relaunched its Content Monetization and Revenue Strategy practice as a new "Publisher Services" practice. The rebranded practice is dedicated to empowering companies across the publisher marketplace to grow revenue through strategic and tactical support services, enabling clients to maximize resources and increase ROI and their bottom line.
Second, to help drive the newly formed Publisher Services practice, the company has appointed Jaclyn Stewart as Senior Director. With broad experience leading the digital advertising efforts of major media publishers, Stewart brings unique insights and solutions-based experience to the The 614 Group and its clients. In her role, Stewart will apply her expertise in sales and operations with a focus on business planning and support infrastructure.
"The enhancement and consistent delivery of ad operations training and support are an essential element in reinforcing The 614 Group as a go-to resource for our publisher partners," said Rob Rasko, CEO and Founder of The 614 Group. "Having Jackie on our global team allows The 614 Group to offer a greater breadth and depth of products and services to our clients, and further enhances our commitment to being both a strategic and tactically-focused services company. Today's market requires a blend of skill sets in its trusted partners as the challenges in the ecosystem in which we operate continue to become increasingly complex. Jackie's addition to our team is a reflection of our ability to do exactly that," Rasko added.
Stewart will work with Celia Wu, who leads the Publisher Services Practice as Managing Director.
"We renamed our practice 'Publisher Services' as that is precisely what we do: we are a white-glove consultancy that holds ourselves accountable for successful client engagements. Adding Jackie to our team, who is an accomplished and acknowledged leader in media circles with exceptional skills garnered at gold-label brands such as Conde Nast, underscores our commitment to bring the best people who have walked in the shoes of publishers to service our publisher clients," said Wu.
Prior to joining The 614 Group, Stewart served as the Associate Business Director, Digital for Condé Nast before being appointed as the Director of Account Management. In this role, Stewart managed a team of digital campaign managers with a focus on post-sales activities supporting display and video for digital advertising campaigns. She was responsible for architecting and delivering training for new hires and existing teams on process, best practices and product features and functionality. Under Stewart's leadership, the account management team executed client-driven campaign KPIs and carried those through the delivery, optimizations and reporting phases. In addition to her work with Condé Nast, Stewart also previously served as the Director of Client Services at StyleCaster.
"I decided to join The 614 Group to take my experience in the start-up and premium publisher space and use that knowledge to be a positive agent of change in the industry. I look forward to helping publishers drive their departments forward and help become even better client service organizations through streamlined workflow, efficient processes and engaged, well-trained team members," said Stewart.