--- title: SPO Focus Group --- # Lifting the Hood on Supply Path Optimization: A Focus Group & Dinner **Join the 614 Group for an exclusive industry discussion designed to uncover key insights ****into** **programmatic advertising supply chains. **   As part of groundbreaking research, commissioned by Google, OpenX, & Basis, this focus group will bring together Agency Leaders and Brand Marketers to share experiences, challenges, and uncover opportunities to maximize efficiency, transparency, and optimize performance.   **Date: **Thursday, April 10, 2025 **Partner Cocktails:** 5:30 PM – 6:30 PM **Dinner & Discussion:** Begins promptly at 6:30 PM **Location:** [**The Capital Grille**](https://www.thecapitalgrille.com/locations/ny/new-york/nyc-wall-street/8039) – 120 Broadway, New York, NY 10017 Space is limited to ensure an intimate and productive dialogue, so please RSVP as soon as possible.  *Please note:* The conversation will be off the record, confidential, and private. The underwriter will not be in the focus group meetings.  Questions? Ron Roccuzzo - [roc@614group.com](mailto:roc@614group.com) THIS EVENT IS INVITE-ONLY AND NON-TRANSFERABLE ## RSVP NOW