ADVISORS FOR GROWTH TO ADVERTISING ENTERPRISES

The 614 Group is at the forefront of modern advertising infrastructure, blending unparalleled consulting expertise with deep industry knowledge. Our expansive network of in-house and external experts provides clients with the tools and access they
need to thrive in a competitive marketplace. We pride ourselves on precise project management and alignment with strategic objectives. Through events like our own global platform,  The Brand Safety Summit, as well as through our research,
consulting, and advisory boards, we foster a dynamic ecosystem that drives growth and positions our clients as
leaders in the advertising industry worldwide.

 

NEWS + EVENTS

Pat McGrath’s Flawless Black History Month and Lessons We Can Learn
Brand Safety & Digital Safety: Insiders Predict What’s Ahead in 2024
Teamwork Essential To The Future Of The Media & Advertising Industry--But Bosses, Not So Much

INSIGHTS

TAG European Fraud Benchmark Study
TAG European Fraud Benchmark Study
READ
Brands + Agencies: The Fine Line Between Love and Hate
Brands + Agencies: The Fine Line Between Love and Hate
READ
Trustworthy Accountability Group Fraud Benchmark Study
Trustworthy Accountability Group Fraud Benchmark Study
READ

CLIENTS

DARLINE JEAN CHIEF DIGITAL OFFICER ESSENCE COMMUNICATIONS

The 614 Group Consumer & Brand Digital Safety Summit continues to be one of the most informative events specifically programmed for media executives. The invaluable networking and cutting-edge content make it a must-attend event each year.

PHILIPPE KRAKOWSKY EVP, CSO INTERPUBLIC GROUP

The 614 Group supported us through a broad set of business and operational questions. We fully appreciated the team's advice and guidance in this major effort for our business.

JOE BARONE MANAGING PARTNER, BRAND SAFETY GROUPM

At GroupM, brand safety and improving consumer experience are critical to our process and client engagements. We support The 614 Group Consumer & Brand Digital Safety Summits as important events that educate the marketplace, and enable deep dives into one of the most important issues facing our industry today.

WORK

Our unparalleled experience, network, and talent generate the ideal blend of visionary and executional support services which are completely customized to each individual client’s capabilities and goals.

Strategic Marketing And Events As A Service That Drive Results
IPG Mediabrands' Acxiom Acquisition: Becoming The Agency Of Tomorrow
BPA Media Exchange: Building The 1st B2B Private Digital Advertising Marketplace