The publications in our Insights Library cover a range of relevant digital advertising topics, and are written in collaboration with our consultants, advisory boards, and partners.
Workflow Automation And People Augmentation
On March 5, 2020, The 4A’s in partnership with The 614 Group launched The Future of Programmatic and Automation Think Tank. The formation of the Think Tank and creation of its intellectual property mark the second stage of a large-scale 4A’s initiative that seeks to understand and influence the current and future state of programmatic and marketing automation. Ultimately, the purpose of the initiative is to foster a better future for marketing automation. Marketing automation must have a foundation of respect for both consumers and practitioners.READ