The publications in our Insights Library cover a range of relevant digital advertising topics, and are written in collaboration with our consultants, advisory boards, and partners.
The Great Advertising Reset: Navigating the Future of Media With Explore and Exploit Optimization
The global advertising industry is going through a great reset. This change is driven by awareness of data privacy implications by consumers which have led to regulations like GDPR and CCPA. Key among this awareness is that their behavior data along with big data platforms have been the fuel that has driven multi-billion-dollar valuations for tech companies and their shareholders. Advertising today is a two trillion-dollar business, and the digital portion is directly affected by regulations that impact third-party data exchange systems built aroud bits of tracking code called cookies.READ