SUMMARY
In mid-April, 2020, as the severity of the coronavirus pandemic and accompanying restrictions became abundantly clear, The 614 Group launched the first wave of a new tracking study entitled, The Future of the “In-Person” Business Economy. The goal of the research is to examine how digital marketing and advertising professionals are experiencing their work environments as they go through the changes wrought by the pandemic in and how they envision post-Covid 19 “in person” events, conferences and broader business environments.
