--- title: About - The 614 Group description: "The 614 Group provides an ecosystem of value for clients: from strategic and ad tech consulting to events, and ideas and publications shaping the industry." --- # A Snapshot of Our Advisors ## YEARS EXPERIENCE ### 20 --- ##### Company Experience Condé Nast, Hearst, BridgeTower Media, Anywhere Real Estate ##### Skills Strategic Marketing & Communications, Brand Development & Management, Digital Content Strategy & Analytics, Event Conceptualization & Execution, Public Relations and Media Outreach. Project Management. Content Development and Editing ##### Previous Roles Head of Community and Content; Communications, PR and Events Manager; Marketing and Events Strategy Lead ##### Major Business Accomplishment Directed comprehensive communications strategies for product launches, events, and learning programs, effectively engaging and supporting over 50,000 professionals, leading to enhanced user experience and increased retention ## YEARS EXPERIENCE ### 30 --- ##### Company Experience GroupM, Xaxis, 24/7 Real Media, Unique, BBN, Publicitas Advertising Services ##### Skills Strategic & Tactical Ad Operations, Project Management, Media Measurement & Analysis, Global Cross-Functional Team Management, Brand Safety Analysis & Implementation ##### Previous Roles SVP Global Ad Operations, SVP Global Media Operations, Senior Partner - Director of Digital Investment & Implementation ##### Major Business Accomplishment Orchestrated the creation and growth of Ad Ops across four different companies simultaneously, with a staff exceeding 100 personnel that included Media Strategy, Account Management, Campaign Management, Account Strategy, Publisher Relations and Business Analysts in multiple countries ## YEARS EXPERIENCE ### 35 --- ##### Company Experience  CNN, IAB, Ipsos Connect; Daddi Brand Communications (PR agency); Nielsen Media Research ##### Skills Cross-Functional Team Management; Budget Management; Group Facilitator; Change Management; Business Analysis; Strategy; Sales Marketing; Brand Building; Primary and Secondary Marketing and Media Research; Media Measurement; Currency Measurement Systems; Briefing General and Trade Press; TV and Digital Media Sales Enablement; Content Creation; Thought Leadership Development ##### Previous Roles SVP News Division Marketing Services; Head of MADTech Strategy; EVP Account Management; SVP Research, Analytics and Measurement; VP Ad Sales Research ##### Major Business Accomplishment Leading Transformation and Change Management to Grow Revenue ## YEARS EXPERIENCE ### 25 --- ##### Company Experience Thomson, SourceMedia, Financial Times, Reuters, Unique ##### Skills Sales Strategy and Leadership, Revenue Growth, New Business Development, Sales Coaching and Mentorship ##### Previous Roles Publishing Director, Commercial Director, Head of North America Sales, CRO ##### Major Business Accomplishment Triple-digit revenue growth and the launch of Reuters Plus           ## YEARS EXPERIENCE ### 20 --- ##### Company Experience The 614 Group, Unique, UberMedia, CPXi, Evolve Media ##### Skills Advertising Operations, Client Relations, Digital Advertising, Digital Brand Safety, Campaign Execution & Optimization, Data Analytics, Account Management, Business Development, Operations Management ##### Previous Roles Vice President Operations, Vice President Network Development, Head of Client Services ##### Major Business Accomplishment Successfully launched a mobile and video ad network for a global digital advertising platform.         ## YEARS EXPERIENCE ### 15 --- ##### Company Experience Verizon, Optimum, Jellysmack, UP Show, Video Elephant ##### Skills Business Development, Strategic Partnerships, Corporate Development & Joint Ventures, Growth Marketing, Product Marketing, Content Licensing, Services Distribution ##### Previous Roles Principal Consultant & Advisor, VP of Content Partnerships & Acquisition, VP of Business Development, Device Partnerships, and Distribution, Associate Director of Business & Corporate Development ##### Major Business Accomplishment Successfully launched multiple new businesses, joint ventures, and services including driving 5x revenue growth for a +$500 business portfolio, driving 60+ increase in customer acquisitions, and managing co-marketing budgets of ~$100m ## YEARS EXPERIENCE ### 20 --- ##### Company Experience Brand Safety Summit Series, EMILY's List, The Picture House Film & Education Center, The Nature Conservancy, The Carter Center ##### Skills Producing Global Events and Activations; Leading Cross-functional Teams; Managing Budgets; Building Partnerships; Public Affairs and Issue Advocacy; Brand Strategy; Fundraising ##### Previous Roles VP, Head of Experiential Marketing; Director of Events; Senior Copywriter; Communications Strategist; Manager, Brand Partnerships; PR and Events Assistant ##### Major Business Accomplishment Innovating and executing ideas to drive revenue growth and brand engagement for businesses and causes ## YEARS EXPERIENCE ### 15 --- ##### Company Experience  MAGNA Global, The American Red Cross, Prospect Hill Foundation, Atlanta Public School District, Hewitt School, Horace Mann, Friends Seminary ##### Skills Workplace culture assessment, diversity curriculum, diversity assessment, diversity facilitation, conflict resolution, inclusive marketing, AI implementation strategy ##### Previous Roles Senior Diversity Consultant for Jennifer Brown Consulting ##### Major Business Accomplishment Increased awareness and protocols implemented company wide ## YEARS EXPERIENCE ### 30 --- ##### Company Experience OMD, Assembly, EssenceMediacom ##### Skills Client Leadership, Creating Immersive Digital-First Experiences in 30+ industries (B2B/B2C/HCP/Patient Healthcare), Project Management, Team Leadership and Mentorship ##### Previous Roles Partner-Group Account Director, Vice-President/Integrated Communications Director ##### Major Business Accomplishment 7 individual achievement awards in media communications, former chair of the 4A's (B2B Committee)      ## YEARS EXPERIENCE ### 25 --- ##### Company Experience TBN, Viacom, BET, American Express, Food & Wine, Travel + Leisure, Financial Times, Lehman Brothers, Channel Factory, and Spectrum ##### Skills Leadership, Scaling Sales and Sales Teams, US and Global Markets, New market penetration,Data, Technology, programmatic Go to Market Strategy, Business Modeling, Holding Company Partnerships/MSAs, Media Buying and Planning, Business Development, Pitch creation ##### Previous Roles CRO, Founder, SVP, VP, Global Director, Ad Director ##### Major Business Accomplishment Dot.com turn-around into profitability; Launched multiple products in to the US & Global markets ## YEARS EXPERIENCE ### 10 --- ##### Company Experience TEGNA, Premion, Newsy (E.W. Scripps), Jukin Media, Trusted Media Brands ##### Skills CTV/FAST; Ad Tech & Operations; Revenue & Sales Operations; GTM Strategy; Product Strategy/Marketing; Programmatic; Learning & Development; Management Coach  ##### Previous Roles Senior Director, Global Programmatic Lead; Vice President Global CTV Revenue Operations; Vice President Global Revenue Operations; Senior Vice President, Global Revenue Operations ##### Major Business Accomplishment Spearheaded initiatives that significantly enhanced revenue operations, operational efficiency, and market positioning, leading to substantial revenue growth and operational cost savings across digital and CTV advertising landscapes ## YEARS EXPERIENCE ### 24 --- ##### Company Experience CPX Interactive, Morgan Stanley, Oppenheimer, IAB ##### Skills Leadership Coach, Financial Markets Executive, Executive Level Management ##### Previous Roles CEO, COO, Board Member, Non-Executive Chairman, Founder, Product Leader ##### Major Business Accomplishment Lead Adtech advisor in multibillion dollar M&A transaction, expanded global licensing operation into 10 new markets, Led team that grew revenue 20x in less than 5 years. ## YEARS EXPERIENCE ### 25 --- ##### Company Experience Axia Media Partners, dentsu Media, 360i, Assembly, Fox Sports, UM ##### Skills Investment, Strategic Media Planning, Media Partnership, Team Integration, Client Service, Measurement, Sales Strategy, Agency Compensation, Agency New Business, Media Audit ##### Previous Roles Principal, Head of Media Investment Alliances, Chief Investment Officer, VP Business Development ##### Major Business Accomplishment Driving value for clients through strategic media planning and investment while building and integrating collaborative teams across media all channels     ## YEARS EXPERIENCE ### 12 --- ##### Company Experience Xaxis/GroupM/WPP, Google ##### Skills Excellent collaborator, high-energy & authentic leader, distiller of complex technical concepts, strategic problem solver in agency/HoldCo dynamics, programmatic and digital media, digital transformation, go-to-market strategy, sales strategy and execution, and ad/mar tech advisory ##### Previous Roles Account Director/VP, Product Strategy & Sales, Global Account Executive, Global Partnerships, Global Data & Tech Consultant ##### Major Business Accomplishment Track record of owning large quotas/partnerships, and driving revenue growth & services. Highlights include growing NA programmatic media to ~$200M, negotiating multi-billion dollar ad tech deals, achieving 30% YoY growth on 165M global brand account. ## YEARS EXPERIENCE ### 29 --- ##### Company Experience Agency (WPP (Y&R, MEC), Publicis (Razorfish), Crossmedia); Media Partner/Vendor (NBCUniversal, Millennial Media (via Jumptap acquisition), Pandora Media) ##### Skills Media Investment & Partnership; Sales Strategy & Planning; Media Intelligence; Audience, Data & Privacy ##### Previous Roles Executive Director (agency); Head of Audience; Sales Strategy Lead; Strategic Account Lead; Head of Digital Investment ##### Major Business Accomplishment Agency - Delivered $4MM+ in revenue growth through leading new business pitches and building accretive services & teams; Media Partner - Developed agency partnership packages & solutions to drive delivery of 105% - 125% of sales goals ## YEARS EXPERIENCE ### 25 --- ##### Company Experience AllTheRooms, Sotheby’s Real Estate, Stribling & Associates, Ltd, Compass, Brown Harris Stevens ##### Skills Strategy; Sales Marketing; Group Facilitator; Business Analysis; Brand Building; Turn failure into success: cost reduction and improving revenue generation efficiency. streamlining processes. Sales Operations and Revenue Generation ##### Previous Roles EVP, Global Sales, CoFounder, Director of Strategy & New Business ##### Major Business Accomplishment Turned around multiple failing sales organizations, setting them on the path to profitability ## YEARS EXPERIENCE ### 30 --- ##### Company Experience GroupM (EssenceMediacom, Maxus, Metavision, Mindshare), Interpublic DraftFCB ##### Skills Strategic and Integrated Media Planning, Global Contract Negotiations, Supply Oversight and Optimization, Campaign Performance Analysis, Client Services, Marketplace Thought Leadership, Organizational Development ##### Previous Roles Agency Investment Lead, Client Investment Lead, Media Director ##### Major Business Accomplishment Led advertising initiatives to ensure viewable, safe, and relevant impressions. Pioneered standardized on-demand operational workflows and developed digital investment strategies for agencies. Generated a minimum of 15% return on paid media spend through media partnerships ## YEARS EXPERIENCE ### 12 --- ##### Company Experience PHD, Mindshare, Connexity, dentsu and Stagwell ##### Skills Media Planning, Media Buying, Partnerships, rate card deal agreements, Audio, CTV, OTT, Mobile,Reporting, and Vendor Management ##### Previous Roles Associate Director, Global Partnerships, Digital Investment Manager ##### Major Business Accomplishment Negotiate 10% discount rates YoY on publisher rate cards and achieved 20% added value for clients YoY ## Want to learn more about an ad tech consulting partnership with The 614 Group? [![GET IN TOUCH](https://no-cache.hubspot.com/cta/default/1725037/73d69258-30af-4b00-b1f0-12b3a9285253.png)](https://cta-redirect.hubspot.com/cta/redirect/1725037/73d69258-30af-4b00-b1f0-12b3a9285253)