The 614 Group announced today the official launch of the first ever Brand Safety Training for Ad Operations Professionals series, led by digital advertising expert Rob Beeler. The training series is launching at a time of dramatic change within the online advertising space, which now more than ever, requires publishing professionals at all levels to integrate brand safety into their workflow.
"Brand safety fits into everything we do as a company, so developing this training series was a critical next step in driving digital forward. This is the only workshop to ever focus 100% on the operational issues related to brand safety, filling an important gap in the space," said Rob Rasko, CEO & Founder of The 614 Group. The training will equip ad operations professionals with the essential tools to integrate brand safety into all aspects of their work.
Media industry executives who invest in training their operations teams on brand safety will benefit from having staff who possess a holistic perspective on how other companies are working to combat these ever-evolving challenges. "This initiative dovetails with our focus on providing actionable solutions to today's most trusted publishers and media executives," said instructor Rob Beeler. This world-class training program was designed for sellers, buyers and platform specialists alike.
The first training was held in New York City on July 11, 2017 and was attended by managers from companies including CBS Interactive, NBC Universal, Warner Brothers, Discovery Communications, Spotify, Thomson Reuters, Bloomberg, PGA Tour, Fox News, A&E Networks, Publishers Clearing House and Shazam. Upcoming trainings are scheduled for October 23, 2017 in Los Angeles, California and November 15, 2017 in New York City.
"I'm thrilled to share over 20 years of ad operations experience with the publishing community in such an applicable way. There is a lot of noise in the industry about brand safety, and this training breaks down issues such as fraud, viewability, invalid traffic and context, and teaches participants how to avoid contributing to those problems," said Rob Beeler. Participants can immediately apply what they learn in class to their daily jobs, equipped to think strategically about how their work impacts the publishing organization and industry. "The relationships formed at the training will transcend the day and create a community of professionals committed to raising the standards of online advertising."
Rob Beeler currently manages The 614 Group's Market Research Practice, which creates industry-leading content for clients, partners and the online advertising industry at large. These research findings provide industry stakeholders with better insights and education on many of the most complex issues in today's digital advertising space.
More information about the training, including the agenda and registration form can be found at https://www.614group.com/training.