Research + Events

Research + Events as a service

B2B Market Research
Establish and cultivate a thought leadership position

Research can help your business in a myriad of ways. The right research and business intelligence fuels growth, and we help our clients to:  

  • Know your market  
  • Know your clients
  • Keep your finger on the pulse of change
  • Identify a marketplace need
  • Develop a competitive strategy

The 614 Group can support your business with custom and omnibus B2B research.  The applicability of findings and reporting by our team is enhanced by deep subject matter expertise in areas such as:

  • Media measurement
  • Media pricing
  • Advertising operations
  • Advertising technology
  • Marketing trends

Custom Research

The 614 Group designs and conducts custom research including: 

  • Qualitative research
  • Quantitative studies 
  • Secondary analyses
  • Market overviews

Omnibus Research

In the wake of the coronavirus pandemic and the need to identify and understand a rapidly changing business landscape, The 614 Group launched an independent tracking study of marketing and media executives.  Each planned wave will be released publicly starting in June 2020.  

The 614 Group will make a limited number of custom client specific questions available for purchase as the tracking study continues. 

Events As A Service​

We Can Activate Your Research and Content Through Custom Events 

Our events capabilities can bring your content to life. The 614 Group creates virtual and in-person experiences for the digital marketing community and technology providers through customized event experiences, which can be held in three global regions — North America, Europe and Asia-Pacific. These experiences showcase your content to our broad audience of publishers, advertisers, agency leaders, and industry trade executives from across the globe.

Specific Events as a Service Capabilities

  • In-Person Events: Private event production including programming, marketing, execution, and audience development
  • Live Virtual Events: Full production support that includes software licensing, platform training, event production and post-event video editing 

Want to learn more about events or market research?