I have special expertise in the changing digital landscape and its impact on consumers’ lives from many years in the industry, having been for more than a decade the CMO of IAB, where I observed the forces at play from a privileged position. Recently, I founded DD Digital Perspectives to advise such clients as The 614 Group, ad tech companies and publishers including Google. I’ve been lucky to learn from and can call on a wide variety of industry contacts, wiser than I am, in marketing, publishing, agencies and ad tech. I dig into timely topics, analyze the mainstream memes and then bring a learned POV to the biggest issues of the day, separating the common wisdom from what’s really happening. My views on digital advertising have appeared in Adweek, AdExchanger, and Medium, and I have written on a variety of subjects for Wired, Esquire and many major publications. My views are my own.

ddoty@614group.com