Sherrill Mane, currently heading up the new 614 Group business unit, Fathom Research and Content, is a leader in marketing and media strategy and in measurement methods and standardization. Sherrill has experience in TV and digital media ad sales strategy development, brand building, and primary and secondary media and marketing research and analytics.
Mane is a superb communicator and subject matter expert who has been quoted in publications including Advertising Age, WSJ Online, The New York Times, WARC, Ad Week, MediaPost, and The LA Times on a broad array of topics. She has addressed audiences at countless industry conferences and events and moderated many heated industry debates.
While at the IAB, Sherrill conceived of and led the Making Measurement Make Sense (3MS) initiative sponsored by The Association of National Advertisers (ANA), The American Association of Advertising Agencies (4As) and the IAB. One well-known 3MS achievement is the standardization of digital ad impression viewability and its adoption as core currency.
Mane joined the IAB after fourteen years at CNN where her responsibilities in ad sales expanded from running research to overseeing market strategy for the portfolio of CNN news brands: CNN, Headline News, CNN Airport Network, CNNfn, and the CNN websites. Sherrill built the first digital ad sales research department at Turner Broadcasting. Her achievements in cross-platform consumer insights and sales strategy fueled the monetization of CNN digital ahead of other large cable TV brands.
Prior to joining The 614 Group, Sherrill was Head of MAdTech Strategy at Ipsos Connect where she led internal teams and major media clients’ teams in understanding the implications of MAdTech.
Mane served on the Board of Directors of the Advertising Research Foundation and The MRC. She is the recipient of several industry accolades including being named a Media Maven by Advertising Age in 2012; a Top Women in Media by Folio magazine in 2015 and 2016; a Top Woman in Digital by Cynopsis in 2015.