Sherrill Mane

Sherrill Mane

Executive Advisor, Research Practice

Sherrill Mane is a recognized leader in media and marketing strategy and in measurement methods and standardization.  Sherrill has deep knowledge of digital media and marketing, TV audience development and ad sales strategy, brand building, and primary and secondary media and marketing research and analytics.

Mane is a superb communicator and subject matter expert who has been quoted in publications including Advertising Age, WSJ Online, The New York Times, WARC, Ad Week, MediaPost, The LA Times on a broad array of topics:   She has addressed audiences at countless industry conferences and events and moderated many a heated industry debate.

While at the IAB, Sherrill conceived of and lead the Making Measurement Make Sense (3MS) initiative sponsored by The Association of National Advertisers (ANA), The American Association of Advertising Agencies (4As) and the IAB.  3MS called for comparable, standardized metrics for the planning, buying and evaluating of media across analog and digital platforms. The best known standard metric that resulted from 3MS is digital ad impression viewability.

Mane joined the IAB after fourteen years at CNN where her responsibilities in ad sales grew from running research to overseeing market strategy for the news division of Turner Broadcasting, a portfolio of brands that included CNN, Headline News, CNN Airport Network, CNNfn, and the CNN websites.  Sherrill built the first digital ad sales research department at Turner Broadcasting and created the first strategic selling approach to integrating TV and online properties. Her achievements in cross platform consumer insights and sales strategy fueled the early monetization of CNN digital.

In her most recent position at Ipsos Connect, Sherrill was Head of MAdTech Strategy, a cornerstone of Connect business development.  She was THE expert in the meaning and implications of MAdTech developing big new ideas and approaches for many large media and marketing brands.

Mane is the recipient of several industry accolades including being named a Media Maven by Advertising Age in 2012; a Top Woman in Media by Folio magazine in 2015 and 2016; a Top Woman in Digital by Cynopsis in 2015.  She served on the Board of Directors of the Advertising Research Foundation for six years.

Sherrill Mane is a recognized leader in media and marketing strategy and in measurement methods and standardization.  Sherrill has deep knowledge of digital media and marketing, TV audience development and ad sales strategy, brand building, and primary and secondary media and marketing research and analytics.

Mane is a superb communicator and subject matter expert who has been quoted in publications including Advertising Age, WSJ Online, The New York Times, WARC, Ad Week, MediaPost, The LA Times on a broad array of topics:   She has addressed audiences at countless industry conferences and events and moderated many a heated industry debate.

While at the IAB, Sherrill conceived of and lead the Making Measurement Make Sense (3MS) initiative sponsored by The Association of National Advertisers (ANA), The American Association of Advertising Agencies (4As) and the IAB.  3MS called for comparable, standardized metrics for the planning, buying and evaluating of media across analog and digital platforms. Mane joined the IAB after fourteen years at CNN where her responsibilities in ad sales grew from running research to overseeing market strategy for the news division of Turner Broadcasting.  In her most recent position at Ipsos Connect, Sherrill was Head of MAdTech Strategy, a cornerstone of Connect business development. She was THE expert in the meaning and implications of MAdTech developing big new ideas and approaches for many large media and marketing brands.

Mane is the recipient of several industry accolades including being named a Media Maven by Advertising Age in 2012; a Top Woman in Media by Folio magazine in 2015 and 2016; a Top Woman in Digital by Cynopsis in 2015.  She served on the Board of Directors of the Advertising Research Foundation for six years.

sherrill@614group.com