Sherrill Mane is a recognized leader in media and marketing strategy and in measurement methods and standardization. Sherrill has deep knowledge of digital media and marketing, TV audience development and ad sales strategy, brand building, and primary and secondary media and marketing research and analytics.
Mane is a superb communicator and subject matter expert who has been quoted in publications including Advertising Age, WSJ Online, The New York Times, WARC, Ad Week, MediaPost, The LA Times on a broad array of topics: media ad revenue, consumer trends, digital ad fraud, brand building in the digital world, the economic value of the digital advertising ecosystem, media measurement, etc. She has addressed audiences at countless industry conferences and events and moderated many a heated debate.
Sherrill leads The 614 Group’s research practice and also serves as an executive advisor on strategy both for the company and for clients. Her primary client focus has been guidance and preparation for ad/martech measurement accreditation and developing and leading research-based client engagements.
While at the IAB, Sherrill conceived of and led the Making Measurement Make Sense (3MS) initiative sponsored by The Association of National Advertisers (ANA), The American Association of Advertising Agencies (4As) and the IAB. The best-known standard metric that resulted from 3MS is digital ad impression viewability. During her tenure at the IAB, Sherrill led IAB member councils and committees and created market making research and thought leadership that grew the digital advertising industry.
Mane joined the IAB after fourteen years at CNN where her responsibilities in ad sales grew from running research to overseeing market strategy for the news division of Turner (now Warner Media), a portfolio of brands that included CNN, Headline News, CNN Airport Network, and the CNN websites. As SVP Market Strategy for the News division, Sherrill created sales strategies and market outreach including Upfront presentations and trade marketing campaigns that fueled above market revenue growth annually. Sherrill was a member of a brand leadership group that focused on audience development for both TV and digital screens.
Immediately prior to joining The 614 Group, Sherrill was at Ipsos Connect as Head of MAdTech Strategy, a cornerstone of business development. She was THE expert in the meaning and implications of the mash up of marketing, advertising and technology developing big new ideas and research approaches for many large media and marketing brands.
Mane is the recipient of several industry accolades including being named a Media Maven by Advertising Age in 2012; a Top Woman in Media by Folio magazine in 2015 and 2016; a Top Woman in Digital by Cynopsis in 2015. She served on the Board of Directors of the Advertising Research Foundation for six years.