ADVISORS FOR GROWTH TO ADVERTISING ENTERPRISES

The 614 Group is more than just a sum of our parts. We are the preeminent consultancy for modern advertising infrastructure. Through events, research, consulting, and our advisory boards, we provide a powerful ecosystem that creates growth opportunities for our clients.

NEWS + EVENTS

Teamwork Essential To The Future Of The Media & Advertising Industry--But Bosses, Not So Much
Teamwork Essential To The Future Of The Media & Advertising Industry--But Bosses, Not So Much
TAG STUDY SHOWS 88% LESS FRAUD IN TAG CERTIFIED DISTRIBUTION CHANNELS, NOTABLE IMPROVEMENT OVER PRIOR YEAR
TAG STUDY SHOWS 88% LESS FRAUD IN TAG CERTIFIED DISTRIBUTION CHANNELS, NOTABLE IMPROVEMENT OVER PRIOR YEAR
This Year’s Brand Safety Summit Supercharged by Strategic Partnerships with GroupM, Dentsu Aegis Network, IPG Mediabrands, and Publicis Groupe
This Year’s Brand Safety Summit Supercharged by Strategic Partnerships with GroupM, Dentsu Aegis Network, IPG Mediabrands, and Publicis Groupe

INSIGHTS

TAG European Fraud Benchmark Study
TAG European Fraud Benchmark Study
READ
Brands + Agencies: The Fine Line Between Love and Hate
Brands + Agencies: The Fine Line Between Love and Hate
READ
Trustworthy Accountability Group Fraud Benchmark Study
Trustworthy Accountability Group Fraud Benchmark Study
READ

CLIENTS

DARLINE JEAN CHIEF DIGITAL OFFICER ESSENCE COMMUNICATIONS

The 614 Group Consumer & Brand Digital Safety Summit continues to be one of the most informative events specifically programmed for media executives. The invaluable networking and cutting-edge content make it a must-attend event each year.

PHILIPPE KRAKOWSKY EVP, CSO INTERPUBLIC GROUP

The 614 Group supported us through a broad set of business and operational questions. We fully appreciated the team's advice and guidance in this major effort for our business.

JOE BARONE MANAGING PARTNER, BRAND SAFETY GROUPM

At GroupM, brand safety and improving consumer experience are critical to our process and client engagements. We support The 614 Group Consumer & Brand Digital Safety Summits as important events that educate the marketplace, and enable deep dives into one of the most important issues facing our industry today.

A's
NYIAX
BPA
geoedge
grapeshot
oracle
SBG
TAG
FT
amc
cbs
conde
univision
iab
weather
appnexus
distil
equibase

WORK

Our unparalleled experience, network, and talent generate the ideal blend of visionary and executional support services which are completely customized to each individual client’s capabilities and goals.

cannes casestudy
Strategic Marketing And Events As A Service That Drive Results
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IPG Mediabrands' Acxiom Acquisition: Becoming The Agency Of Tomorrow
IPG Mediabrands' Acxiom Acquisition: Becoming The Agency Of Tomorrow
VIEW
BPA Media Exchange: Building The 1st B2B Private Digital Advertising Marketplace
BPA Media Exchange: Building The 1st B2B Private Digital Advertising Marketplace
VIEW