Library

LIBRARY

The publications in our Insights Library cover a range of relevant digital advertising topics, and are written in collaboration with our consultants, advisory boards, and partners.

INSIGHTS

TAG European Fraud Benchmark Study
This report is the first of its kind in Europe that establishes a traffic quality benchmark for Trustworthy Accountability Group (TAG) Certified Channels. What impact does TAG Certification have in reducing ad fraud in the five largest markets in Europe (UK, France, Germany, Italy and The Netherlands)?
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Brands + Agencies: The Fine Line Between Love and Hate
Digital transformation has reached a tipping point in the advertising industry, and the relationship between brands and agencies has become more important than ever. We explore how they navigate common challenges like greater content need, attribution difficulty, organizational team structures, and creating greater transparency.
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Digital Publishers’ Fight Against Non-Human Traffic: to Block or Not to Block?
Digital fraud costs advertisers $8.2 billion annually. In fact, 78% of publishers are victims of non-human traffic (NHT), though only 38.4% purchase traffic. To date, the dominant approach to addressing fraud has been largely reactive, though, this accepts fraud as inevitable. But is it?
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A Journey Into Mobile Monetization: Chapter 1
As mobile continues to soar, how can publishers understand how to best monetize mobile content and maintain the most premium brand experience? What technology vendors make the best partners? What are the criteria that should drive the mobile decision-making process?
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A Journey Into Mobile Monetization: Chapter 2
What’s the state of innovation in the mobile advertising channel? How can advertisers better measure engagement and effective innovation? How can issues like accidental clicks and limited banner options be addressed by the digital advertising ecosystem?
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A Journey Into Mobile Monetization: Chapter 3
Mobile app developers have always depended on consumers to download their apps. But how can mobile advertisers and publishers move beyond installs to expanding mobile advertising as a source of revenue? And how do they determine which ad-tech partner is right for them?
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TAG Fraud Benchmark Study
What impact does Trustworthy Accountability Group certification have in reducing advertising fraud? Our research found a staggering 84% reduction in fraud through TAG Certified Channels vs. industry averages. But what perception does the industry have the fight against fraud?
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Viewability: State of Operations Analysis, Vendors
Many advertisers expect to transact media based on viewability under the 3MS and MRC standards. But is viewability ready for primetime? The lack of forecasting preparedness and discrepancies in counts have stymied adoption among publishers.
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Payment Terms Study by The 614 Group + AdMonsters
With payment terms reaching Net 90+, the timeframe between service and when a publisher is paid is becoming a challenge for publishers. We dug into the payment concerns and motivations of both publishers and advertisers.
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The 614 Group + AdMonsters End of 2014 Survey Results
What do digital publishers believe 2015 will bring for the digital advertising and AdTech industries? Native advertising, programmatic buying, and others represent exciting new forms of media monetization and signal a dramatic shift away from standard ad units.
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Native Advertising Technology Study
What's the relationship between viewability and native advertising? If some percentage of their inventory can no longer be monetized as it’s out of view, and advertisers aren’t willing to pay substantially higher prices for viewable inventory, how will publishers make up that revenue?
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Content Clarity by OneSpot + The 614 Group
Content marketing has taken the industry by storm. This report, based on responses from 400+ professionals, seeks to understand where we are in the transformational journey to content-centric marketing. Is content marketing performing and driving business outcomes?
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Vendor Study: Viewability Implementation Plan
How can publishers implement the viewability metric on their digital properties and choose a vendor that's right for them and their business model? This actionable implementation plan will help set key criteria, establish benchmarks, and guide viewability vendor identification, selection, and testing.
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The Financial Sophistication of Digital Advertising
As digital advertising grows to $93.75 billion in 2018, is it time for the industry to adopt more financially sophisticated models? Do the transactions between advertisers, agencies, and publishers offer the appropriate level of sophistication to support prolonged sustainability?
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